RespiraWorks
Branding Identity
"Ventilators and respirators for everyone, everywhere."
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Designing a visual identity for a nonprofit, startup company that is building a new, cost-effective ventilator design for the developing world in light of the COVID-19 pandemic was a challenging and rewarding process.
It required careful consideration of a wide range of factors, including the values and mission of the company, the urgency and impact of the pandemic, and the specific needs of the intended audience on an international level. The result was a brand identity that is both professional and approachable, while also conveying a message of urgency and importance.
Merchandise was designed as well to help fund the effort and to give customers an alternative way to support the mission.
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Process
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Subheading
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